Context switching

"Context switching" is one of the reasons why many people fail to achieve significant success.

Have you ever thought about the number of contexts you switch between today? The fact that you are a human being is the base, but try to imagine the roles in which you also achieve results.

Your 100% of resources are distributed among all the roles, and this determines both the timing of implementation and the "depth" - how well you can understand the subject. The fewer roles you have, the more resources you can allocate to realizing results in these roles/contexts.

When we are children, we have few roles/contexts. I think they start to emerge as soon as we start to integrate into social structures. When you are with your family, you switch in these contexts where you are a father, a husband, etc. When you're with friends, you achieve results in that role and there are results there.

Your career is also a set of contexts, for some it is a single role in one company, while others have combined CEO, co-CEO, salesperson, developer, and a lot of other things that require a business model and goals. Some people have different companies, and all of this is multiplied.

Now, if a founder who has built their company from scratch is reading this, they may remember how difficult it is to separate roles: somewhere you are the owner who has to get results from the company, then you are the CEO who has to manage the company, and you are also a sales manager or office manager... And all this flows from context to context almost simultaneously.

When resources become available, then yes, we start hiring people to delegate a role and unload these results from our brains (transferring contexts), and we will reallocate our resources to the remaining roles.

The most painful situations are when the hiring was ineffective and you continue to be connected to the results of the role you hired the person for. And this has a lot of consequences.

The second stressful condition is when the company's results are needed, and the person who has been producing these results abruptly leaves. These are all contexts that need to be overloaded onto another person, and here are the reasons why many people fail.

In fact, a lot of the consequences will be related to the fact that you simply did not have enough resources to fill the roles (contexts). The most common scenario is that you have so many contexts that you will spend the rest of your life just maintaining them without making any outstanding achievements in any of them.

One day, in a dialog with the team involved in creating a new pitch deck, we came to the realization that one of the non-obvious resources from Vymex is the ability to easily switch between contexts to increase the speed of focus on results.

Those who have seen my "long presentations" remember that an ecosystem is a set of products where everything is decomposed into roles. It will be much easier for a person to switch between them and quickly focus on the results in this particular role. This is all to reduce the load on the brain from changing contexts.

Many people know the pattern that more than 90% of startups die in the first years of their life, and they say that the reason is that they ran out of funding, but in most cases it is a consequence. People record the "death" because they ran out of money, but in fact, the company had been combining resources into results for a whole year, with a lot of real reasons.

Today, in a very vague way, we can say that companies die because of inefficient combination of resources into results. Then we look for a model and it seems we have found it. And what is very important, it is highly likely that it describes the combination of resources into results.

We have been looking for a solution that will affect this combination for a long time, and only after that we create a company that will create and promote products based on these solutions!

Conclusion:

No one probably understands the true cause of startup mortality today, otherwise humanity would have influenced this pattern long ago. So far, it looks like Vymex has been able to get as close as possible to the true causes of startup mortality. With the right combination of resources, we will be the first to deliver products that will make life easier for thousands of startups.

Inefficient switching between contexts is probably one of the reasons why companies come to the point where they don't have enough resources on their balance sheet to continue combining. There are several other reasons that we have been able to identify and describe, but this is material for future publications.