Abnormality...

I managed to sum up the concept of normalcy in one picture. Imagine 8 billion people and any single metric, whether it’s business performance or a 100-meter dash. There will always be someone who is the strongest and the weakest (max+ and max-). Similarly, 80% of people will always perform at an average level. In the picture, these people are represented by a dotted line.

A normal person, or rather the brain of a normal person, will try to avoid any stress to minimize energy expenditure. I think this is how nature is designed. The power of these instincts is so strong that we see 80% of people striving for normalcy all the time, or rather, naturally ending up there. I would call this the “gravity of normalcy.”

Society greatly helps to “ground” people by defining what is normal and how things should be done. Or, you might take on a huge number of projects, switching between them, and whatever you do, it will be considered normal.

Now imagine that you need to win the World Olympics, regardless of the discipline — programming, biathlon, or the 100-meter dash. You will need a significant amount of training and focus to outperform the other 8 billion people. This involves an immense amount of stress. Also, think about how many results, typical of normal people, you will need to abandon to overcome this “gravity” and compete with the top contenders.

I am convinced that it’s the same in business: most people do not want to do abnormal things because deviating far from the norm and human habits is extremely stressful and taxing on the brain. Developing projects aimed at abnormal earnings is not something I consider interesting. However, projects that bring value are intriguing.

How many capable people in history have managed to create something valuable, even started projects, but lacked the strength to overcome the “gravity” and were pulled back into normalcy? I will write a recommendation for abnormal projects later. But I will say that by understanding this mass effect, habit, and the extremes of max+ and max-, you can plan your marketing interestingly. It’s important to stick to your idea and resist the temptation to simplify. The key thing required from you is to create a truly useful product. How it looks in the early stages and how normal people perceive you doesn’t matter if you have a plan for when to explain and lower the complexity. Make sure that 10% (max+) really understand you and that you irritate 10% (max-). And when your product becomes an effective resource for the consumer, you have won!

*article from facebook